In international competition, the Chinese men's national team has won 16 titles of the FIBA Asia Cup between 1975 and 2005 and is the dominant force in Asian basketball.. Six Chinese nationals have played in National Basketball Association. Over here!” shouts another fan.It is a relationship between the NBA and China — the second-largest market in the world — that has taken off well, like a rocket.The first Asian player ever drafted in the NBA was China’s Sung Tao by the Atlanta Hawks in the third round in 1987. logo and text that read “Namaste Bosh.” Each stop also featured musical performances by Indian artists and appearances by Indian stars from Sony Six’s top shows.Basketball remains important, if not vital, to American culture, but, in a shrinking world, it also means something more. Physical fitness is a great part of the Chinese culture which is why there are a lot of fitness clubs and commercial gyms. Both Chinese and Japanese culture rely extensively on nonverbal communication. Prokhorov’s willingness to pay that bill illustrates his desire to make the Nets a championship-calibre team with international appeal.The Nets’ C.E.O., Brett Yormark, recently travelled to China and Russia to meet with local executives. Jam tour, which brought free events such as basketball clinics and tutorials to Hyderabad, Bangalore, New Delhi, and Mumbai. It also cut a deal with Chinese tech giant Tencent, allowing the latter to stream games and market to consumers across popular social media platforms such as QQ and Individual teams have also found their own ways to court Chinese fans. team. Two years later, that agreement quickly transitioned into a full-blown live-broadcasting deal, which few American media companies had managed to pull off at the time.The introduction through State-sponsored TV of the American league and its stars such as Magic Johnson instigated a reorganization of China’s own professional basketball system.
American culture is already becoming less dominant in the global arena: the Chinese microblogging site Weibo is one of the most popular globally; In China—now the league’s second-largest market outside of the U.S.— the N.B.A. “Basketball is a part of the Chinese culture,” said Meng Wang, an analyst and commentator for Tencent, which has grown into China’s largest and most most used Internet service portal. Harden, Stephen Curry and LeBron James are favorites.“Much of it has to do with them not being the biggest man on the court,” Big Xu, a well-known analyst and TV commentator, has said. in the country and to host basketball events across India. All this appears to have worked: the Chinese Basketball Association estimates that more than three hundred million people now play the sport in China.Now the league is looking to India. Basketball was not only tolerated but also encouraged during the reign of Chairman Mao Zedong.“As much as the Chinese have always liked the game, it was maybe hard to think that basketball would ever become so big like this,” Wang said.The fans gather outside the team hotels seeking autographs, photos or just a glimpse of the players.“Harden is so handsome,” was a phrase repeated over and over outside the Ritz-Carlton in the Pudong section of Shanghai. The country’s first national team, made up entirely of college students, took home a silver medal in the inaugural Far East Championship Games basketball tournament in 1913.
Anyway, basketball lán qiú (篮球) in Chinese soon took on a life of its own in China, becoming a mainstay on university campuses and even at government offices. This year, the N.B.A. The league is adapting to a global marketplace that is no longer easily dominated by hegemonic American culture.
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