In 1997, the channel was replaced by National Geographic, while on December 9, 2002, Sky 2 was relaunched as Sky One Mix. Some of the demographics F1 wants to attract to become more diverse may live in communities where deprivation is higher than average, and where pay TV is not the norm.The two natural paths should be free-to-air to F1 TV Pro, or free-to-air to pay TV. Can he convert that to race victory this Sunday?As they did last year, Sky Sports F1 are taking NBC’s stateside offering, with Leigh Diffey leading the commentary alongside the likes of Townsend Bell.Sky are supplementing NBC’s commentary with their own commentary during the US ad-breaks.
The Sky Sports F1 HD channel is also available on Virgin Media as part of the Bigger + Sport TV bundle. LEWIS HAMILTON is going for glory in Belgian as he looks to win at Spa for the first time since 2017. Sky Sport customers can watch highlights from the latest games and events. Lights out is at 2.10pm UK time. On F1 TV we have an opportunity to tell more stories now that we have a more stable technical platform that really goes deep inside the sport, and we know that’s an avid fanbase,” he said.“Equally, as we think about distribution, there’s probably more we can do with F1 TV alongside our core broadcasters. The sources for the figures are at the foot of this article.Last year’s race clashed with the Cricket World Cup final featuring England and New Zealand, as well as the Wimbledon final, both taking a bite out of the F1 audience.Naturally, that meant more people watching around the television set, whereas the COVID-19 pandemic means that this year’s race fell during the Summer holidays, a period where fewer people are watching TV.Channel 4’s coverage of the race itself, including a short portion of the build-up and immediate post-race reaction, averaged around 2.3 million viewers (25% audience share) from 13:45 to 16:15.The free-to-air broadcaster says that the audience share for younger viewers was 20%, the biggest share in that time slot.
Closer to home, residents of France can access F1 TV Pro for €7.99 per month, yet F1 fans in Germany and UK from next year may need to pay substantially more to access the same content.Why should a fan in Germany or the UK not feel ripped off at paying three times the price (if not more) for an identical offering?Person B is not less passionate, but circumstances (maybe out of their hand) prevent them from joining Person A.We want F1 to become more diverse, hence #WeRaceAsOne, which Arthofer says F1 coined before the 2020 season started, but COVID-19 and Black Lives Matter accelerated F1’s plans.In my view, hiding your key digital asset behind a pay TV wall contradicts the overall strategy that F1 is trying to achieve. {{::scheduleCtrl.formatDuration(event.startTime, event.endTime)}} As part of the move, the Sky Sports Mix channel will relocate to the Sports section of the Sky EPG on channel 416, next to Sky Sports Racing. Instead, it appears the only path will be free-to-air to pay TV, and onto F1 TV Pro.Sky are a business, and if this comes to fruition, I do not blame them for this one, they are protecting the asset that they bought for a reported £1 billion over seven years.However, F1 risks locking a future generation out of the sport – now more than ever considering recent developments. The Belgian Grand Prix will be shown live on Sky Sports F1.
Tom Gaymor joins Formula Two lead commentator Alex Jacques to discuss the action from the UK.Elsewhere, MotoGP concludes its triple-header of races with a second race weekend at the Red Bull Ring in Austria.Closer to home, the British Touring Car Championship heads to Oulton Park, with the action starting on ITV4 slightly later than usual at 11:50 on Sunday.As always, I will update this article if broadcasters change their plans.In the round-up, a leading university has published findings looking at alcoholic content during F1 broadcasts, whilst two big documentaries are hitting the airwaves this September…Where possible, Motorsport Broadcasting endeavours to link directly to the original source instead of linking to a third-party site that may have misinterpreted the original headline.The round-up gives a bite sized view of the latest news making the waves, as well as interesting snippets that I have picked up along the way.If you have spotted anything else making the rounds that I have yet to mention on this site, drop a line in the comments section below.After Max Verstappen’s shock victory at Silverstone, Formula 1 heads to Spain to complete their second triple header of the season.Over on 5 Live F1, Jack Nicholls is back in the booth after Marc Priestley substituted for him last weekend while he was out in Berlin covering Formula E.Elsewhere, the World Endurance Championship returns with three races between now and November to complete the 2019-20 season.The action from Spa airs live in full behind BT Sport’s Red Button, with the opening and closing phases of the race also airing on Eurosport 1.The weekend also marks the start of the Indianapolis 500, with qualifying airing across the weekend on Sky Sports F1.Understandably given other scheduling clashes, coverage is less than in previous years, with four of the 7.5 hours airing live on Sky, Sky taking a simulcast of America’s main NBC broadcast.Formula 1 and Sky are exploring making the premium tier of their over-the-top platform available to UK fans from 2021, but only to Sky Q subscribers, a survey from F1 reveals.The only way to watch live content on F1 TV is by subscribing to the premium tier F1 TV Pro, which is currently geo-blocked to fans in the UK.
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