Courtesy Simraceway Performance Driving School. Most of the Simraceway Performance Driving Center’s existing mechanics were also sourced directly from the program and the school is aiming to offer five graduates from the reenergized course future employment at its high-tech headquarters at Turn 1 of Sonoma Raceway. Our priorities are SAFETY, FUN, & LEARNING. Programs can utilize the raceway’s vehicle fleet or customers can test their own cars on the 2.52-mile road course. Your access to the comments has been temporarily suspended for the following reason(s): For many years, the raceway also ran the Audi Sportscar Experience, Audi’s factory driving experience center.According to Haswell’s LinkedIn bio, this team trained more than 4,000 drivers each year, from autonomous vehicle test drivers to first responders and more.Page said the new Sears Point Racing Experience also will offer luxury vehicle manufacturers an intriguing venue to demonstrate and sell their high-performance cars to an exclusive clientele.“Luxury performance brands, customer ride-and-drives,” he said. New programs, schedules and options will be rolled out in the coming months. It is host to one of only three NASCAR Cup Series races each year that are run on road courses. “We’ve had to turn away a lot of business (because of track time or exclusivity in the Simraceway lease.) The most common question Steve Page fields as president and general manager of Sonoma Raceway is, “How can I get my car on the track?”Likely every racing fan has fantasized about speeding through racetrack turns and straightaways, testing the G-forces and their mettle in a screaming-fast car.Now, with the raceway’s new “experiential automotive program,” called Sears Point Racing Experience, drivers will be able to do that and more at the Sears Point Wine Country motorsports venue.The raceway announced Tuesday it has taken over the building, cars and teaching programs previously operated since 2006 by the Simraceway Performance Driving Center at Turn 1 of the track.Sonoma Raceway bought out the center’s lease and assets, effective Jan. 1, and is launching its own racing school that will allow drivers of all skill levels access to the 2.52-mile road course in their own vehicles or luxury high-performance models.“Our business model has been changing rather ?dramatically over the last decade,” Page said. “When I first got here, our income from major events was about 90%. “We are very excited to launch this new venture and to further integrate these behind-the-wheel opportunities with our existing menu of customer experiences.”The Racing Experience will operate from the existing 18,000-square foot facility adjacent to Turn 1 of the 12-turn road course; karting operations will also continue at the three-quarter-mile Sonoma Raceway Karting Center.Subscribe to our weekly newsletter for updates of news and events. Drivers of all skill levels can enjoy high-speed thrills at the new experiential automotive program at Sonoma Raceway in eastern Sonoma County. The British native took over the school from Jim Russell and founded Simraceway in 2006 as a driving simulator business. But those take up six days and we have the track in use for 340 days a year.”He said opportunities to increase income and bring new customers into the market with corporate events, track rentals and high-end motorsports experiences has been growing - particularly the hands-on racing experiences.The new venture will allow Sonoma Raceway to offer ?high-speed driving courses, all-level racing programs, teen safe driver training, corporate outings, vehicle manufacturer showcases, go-karting and more. Sonoma, CA — Sonoma Raceway has launched a new experiential automotive program that will allow drivers of all skill levels to enjoy the high-speed thrills of the premier motorsports venue.Launched Jan. 1, the Sears Point Racing Experience builds upon instruction platforms and assets previously operated by the Simraceway Performance Driving Center. Now, we have two, NASCAR and NHRA, and they are very successful events. All programs and gift cards previously purchased from Simraceway will be honored and executed by the Sears Point Racing Experience.The new venture continues the facility’s 46-year history of hosting an on-site racing school. Driver School w/ Hooked On Driving - California on Friday, September 25, 2020 at Sonoma Raceway, Sonoma, CA - For event details and registration go to www.HookedonDriving.Com. He has been billed as an “entrepreneur leveraging skill quantification to improve online multiplayer gaming.”At Simraceway, Haswell had a team of Formula 1 and Formula 3 technicians and professional drivers and a fleet of more than 100 vehicles. At the same time, other events that might have been held on separate days will be able to coexist.Haswell could not be reached for comment Tuesday. Doing something like that in Sonoma vs. somewhere in Kansas has a lot more appeal for the kind of customers these folks are focusing on.”Simpler programs, like the teen safe driver program, go-karting and regular driving schools, also will continue and remain on the raceway’s online calendar.You can reach Staff Writer Lori A. Carter at 707-521-5470 or lori.carter@pressdemocrat.com.
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